FW+by+Albert+and+Keith

A report about our performance of MP3 players: cause and possible solutions

1 Introduction The report is a response to performance of FW and Keysound MP3 player. The aims of the report is to identify the cause of the dissatisfactory performance and give some recommendations.

2 Method A survey was conducted of customers between FW and Keysound MP3 player. Data for the report was collected in September 2008. Data were collected by interviewing 500 randomly-selected F.Worthington Electronics MP3 users and Keysound MP3 users.

3 Findings and Discussion

3.1 Design Under a half of FW MP3 player users are satisfied with the design of the MP3 player, but most of the Keysound MP3 users are satisfied. One possible reason for this is that since we have just entered the market a few years ago, the designers could not catch the trend of design.

3.2 Headphone Quality About a third of FW MP3 player users are satisfied with the design of the MP3 player, but nearly three quarters of the Keysound MP3 users are satisfied. This migjht be because our headphones are made in China, while the Keysound headphones are made in Japan.

4 Conclusions The findings clearly indicate that the users tend to use Keysound MP3 player. Our research has shown that our design is not attractive. And the headphone quality is not good.

It can be concluded that the design of the MP3 player and the headphone quality should be made more attractive and higher respectively.

5 Recommendations

5.1 Since the design of the MP3 is not attractive, the better designer in this area should be employed.

5.2 We recommend that the production line of the headphone should be change to Taiwan because of the higher quality of the headphone.