FW+by+Tah,+David+and+Ernest

Report of the FW MP3 Players 1. Introduction: This report was requested by the General Manager Alan Irvin. The performance of our MP3 players was not satisfactory in the market compared with that of Keysound MP3 player. This report aims to summarize the researched data and find out the specific area that needs to be improved to increase the performance of our MP3 players. 2. Method: The data was obtained from M&D Market Research Company which collected the data in Sep, 2008. 500 F. Worthington Electronics MP3 players and Keysound MP3 users were invited to do this questionnaire. 3. Findings and Discussion: 3.1: Design As can be seen in the researched data, less than half of FW MP3 users were satisfied with this aspect. However, nearly all Keysound MP3 users were satisfied with this part. REASON? 3.2 Functions The finding clearly shows that less than half of FW MP3 users were satisfied with the functions of FW MP3. But, more than half of Keysound MP3 users who found their functions satisfactory. REASON? 3.3 Headphone quality About a third of FW MP3 users gave a positive feedback. Almost three-quarters of Keysound MP3 users gave a positive feedback. REASON?