FW+by+Jerry+and+Nicky

The report on survey results on satisfaction with FW and Keysound MP3 players 1.1 This report is requested by Alan Irvin, General Manager of M&D Market Research Company. Recently, the performance of our MP3 player is not satisfactory when compared with that of Keysound Mp3 players. For this reason, the survey was conducted. The aim of this report is to examine the survey results and identify the causes of the unsatisfactory performance of our MP3 players as well as to recommend ways to increase our market share. 1.2 In this report, I present findings which attempt to explain the unsatisfactory performance of our MP3 Players. Following the findings, brief conclusions are drawn and a number of recommendations are made. 2.1 The data for this report were gathered by means of a questionnaire survey of a large sample of Hong Kong teenagers. The questionnaire consists of six questions related to the design, functions, sound quality, battery life, headphone and overall satisfaction. The survey sample consisted of 600 males and 400 females who were drawn proportionately from the area of children, students and working people. From the table of the survey findings, a large proportions are not satisfied with the design, functions and the headphone quality of our FW MP3 when compared with Keysound Mp3. 3.1 Design Just below half of FW MP3 users are satisfied with the design, contrasting with 90% of Keysound MP3 users. One of the reasons may be that our company entered the market of players three years ago, so the design of our product are still very old-styled and hence not attractive enough to teenagers nowadays. 3.2 Function Just below half of FW MP3 users are satisfied with the functions, compared with just more than half of Keysound MP3 users. The dissatisfaction with both products may be due to the tendency of buying a mobile phone with the functions of an MP3 player. 3.3 Headphone quality Just over one-third of FW MP3 users are satisfied with our headphone quality with just more than two-thirds of keysound users expressing satisfaction with this aspect. The possible reason for this is that our headphones are made in China only while Keysound uses Japanese made headphone. Most people prefer using Japanese made headphone. The findings clearly indicate that most of our users are not satisfied with our headphone quality. Furthermore, the design and functions of our product are not very satisfactory to our users It can be concluded that in order to boost satisfaction levels and increase our market share, the headphone quality, the design and the functions of our product should be improved. After considering the report, the following recommendations are made: 5.1 Given that most of our users are not satisfied with our headphone quality, it is strongly recommended that we should also use Japanese made headphone. 5.2 As a result of the dissatisfaction with our product design, we may think of and make some new designs for our products. 5.3 In view of the fact that our users are not very satisfied with the functions of our products, it is proposed that we should add some new functions to the product or improve other functions such as photo-taking in order to attract the users.
 * 1) Introduction
 * 1) Method
 * 1) Finding and Discussion
 * 1) Conclusion
 * 1) Recommendations